



American Crew Forming Cream 50g – Strong Hold with Natural Shine Finish
Achieve long-lasting styles with American Crew Forming Cream 50g – offering strong hold and a natural shine for all hair types.
- Strong Hold: Keeps hair in place all day without stiffness or flaking.
- Natural Shine: Delivers a healthy-looking, clean finish.
- Lanolin Wax: Enhances hold and flexibility for easy styling.
- Conditioning Sucrose: Hydrates and softens without drying hair.
- Easy Rinse: Shampoos out easily with no residue.
Why You'll Love It
Perfect for creating classic or modern styles with a natural finish, this forming cream delivers hold, texture, and shine without buildup – ideal for daily use.
How to Use
Apply a small amount to towel-dried or dry hair. Work through evenly and style as desired. Washes out easily with shampoo.
American Crew – Official supplier to men’s grooming.
Pairs well with
Order by 5pm for Dispatch Same Day
Free 2 Day Shipping on Orders Over £50
28 Day Returns
UK Stock & Support

American Crew Forming Cream 50g – Strong Hold with Natural Shine Finish
FAQs
Please read our FAQs page to find out more.
When will my order be dispatched?
All in-stock orders placed Mon–Fri before 5 pm are dispatched the same day. Orders after 5 pm, weekends or UK bank holidays ship the next working day.
How long does delivery take?
We use a rapid 2-working-day service for mainland UK, so most parcels arrive within two business days of dispatch.
Is shipping free?
Yes—UK mainland orders £50 + (inc. VAT) ship free. Orders under £50 cost £4.99. Non-standard UK areas (NI, Highlands, Islands, Channel Islands, etc.) are calculated at checkout.
Do you ship outside the UK?
Not at the moment. We currently deliver to UK addresses only.
Can I track my parcel?
Absolutely. We email a tracking link as soon as your order leaves our warehouse, so you can follow every step.
What is your returns window?
You have 28 calendar days from the day you receive your order to send back eligible items for a refund or exchange.
What items are returnable?
Items must be unused, unopened and in original packaging, including any freebies. Certain items (perishables, unsealed personal-care goods, personalised items, digital downloads, clearance items) are non-returnable unless faulty.