




L'Oréal Majirel Cool Inforced Permanent Hair Colour – 10.1 Platinum Blonde Ash 50ml
L'Oréal Professionnel Majirel Cool Inforced Permanent Hair Colour delivers luminous, cool-toned colour with powerful coverage and long-lasting durability – ideal for chemically treated hair.
- Shade 10.1 – Platinum Blonde Ash: A cool, icy blonde with ash undertones.
- Permanent Colour: Advanced formula offers up to 3 levels of lightening with high resistance to fading.
- Grey Coverage: Provides perfect coverage of grey hair for even, radiant results.
- Cool Inforced Technology: Enhances cool reflects and resists warmth over time.
- Professional Quality: Ideal for use by professional colourists; developer sold separately.
- Size: 50ml cream formula – easy to apply and highly pigmented.
Why You'll Love It
Formulated for durability and vibrancy, Majirel Cool Inforced gives exceptional luminosity and cool-tone hold, even under harsh conditions. The result? Long-lasting platinum blonde colour with soft, healthy-looking hair.
Important Info
Always perform an allergy test before use. For professional use only. Developer required and sold separately.
L'Oréal Professionnel Paris – Innovation meets salon precision.
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UK Stock & Support

L'Oréal Majirel Cool Inforced Permanent Hair Colour – 10.1 Platinum Blonde Ash 50ml
FAQs
Please read our FAQs page to find out more.
When will my order be dispatched?
All in-stock orders placed Mon–Fri before 5 pm are dispatched the same day. Orders after 5 pm, weekends or UK bank holidays ship the next working day.
How long does delivery take?
We use a rapid 2-working-day service for mainland UK, so most parcels arrive within two business days of dispatch.
Is shipping free?
Yes—UK mainland orders £50 + (inc. VAT) ship free. Orders under £50 cost £4.99. Non-standard UK areas (NI, Highlands, Islands, Channel Islands, etc.) are calculated at checkout.
Do you ship outside the UK?
Not at the moment. We currently deliver to UK addresses only.
Can I track my parcel?
Absolutely. We email a tracking link as soon as your order leaves our warehouse, so you can follow every step.
What is your returns window?
You have 28 calendar days from the day you receive your order to send back eligible items for a refund or exchange.
What items are returnable?
Items must be unused, unopened and in original packaging, including any freebies. Certain items (perishables, unsealed personal-care goods, personalised items, digital downloads, clearance items) are non-returnable unless faulty.