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Achieve that coveted 'London look' with Rimmel Match Perfection Foundation in 100 Ivory. This foundation is your secret weapon for a flawless, natural-looking complexion that feels as good as it looks, giving you the confidence to shine all day.
Why You'll Love It
- Experience a seamless blend with Smart-Tone Technology that mimics your unique skin tone and texture, ensuring a natural finish that's virtually undetectable.
- Enjoy up to 24 hours of comfortable hydration without creasing or caking, keeping your skin looking fresh and smooth.
- Protect your skin from the sun's harmful rays with built-in SPF 20 for everyday defense.
- Feel good about your beauty choice with a cruelty-free formula, proudly Leaping Bunny approved.
Product Details
- Brand: Rimmel London
- Color: 100 Ivory
- Coverage: Medium Coverage
- Hydration: 24hr Hydration
- SPF: SPF20
- Cruelty Free: Cruelty Free
- Form: Liquid Foundation
- Skin Tone Match: Matches 99% of skin tones
- Technology: Smart tone technology
Perfect For
- Anyone seeking a natural, 'your-skin-but-better' finish.
- Those who want a foundation that provides hydration and sun protection.
- Individuals looking for a reliable, everyday foundation that feels lightweight and comfortable.
Embrace your perfect match and step out with confidence.
Pairs well with
Order by 5pm for Dispatch Same Day
Free 2 Day Shipping on Orders Over £50
28 Day Returns
UK Stock & Support

Rimmel Match Perfection Foundation 100 Ivory - Flawless, Natural Look
FAQs
Please read our FAQs page to find out more.
When will my order be dispatched?
All in-stock orders placed Mon–Fri before 5 pm are dispatched the same day. Orders after 5 pm, weekends or UK bank holidays ship the next working day.
How long does delivery take?
We use a rapid 2-working-day service for mainland UK, so most parcels arrive within two business days of dispatch.
Is shipping free?
Yes—UK mainland orders £50 + (inc. VAT) ship free. Orders under £50 cost £4.99. Non-standard UK areas (NI, Highlands, Islands, Channel Islands, etc.) are calculated at checkout.
Do you ship outside the UK?
Not at the moment. We currently deliver to UK addresses only.
Can I track my parcel?
Absolutely. We email a tracking link as soon as your order leaves our warehouse, so you can follow every step.
What is your returns window?
You have 28 calendar days from the day you receive your order to send back eligible items for a refund or exchange.
What items are returnable?
Items must be unused, unopened and in original packaging, including any freebies. Certain items (perishables, unsealed personal-care goods, personalised items, digital downloads, clearance items) are non-returnable unless faulty.